Simon Waterson is a leading personal trainer for film and TV, known for his work with Daniel Craig on the James Bond films and with actors such as Chris Pratt, Chris Evans, and Tom Hiddleston. His approach to performance training has shaped some of the most recognisable physiques in modern cinema.

We have supported Simon from the very beginning. Our work started at Pinewood and has continued through every stage of his growth. We provided full marketing support covering branding, PR, web development, social media, and digital content. This gave Simon a clear voice, a strong visual identity, and a platform that helped him reach a wider audience.

We designed and built his website, created a consistent brand style, produced digital assets, and supported his PR activity. We also managed his social media design and content structure, helping him build a following of more than 100k. This gave him a simple and effective way to communicate his training ethos and connect with a global audience.

Simon has since published several books that outline his approach to training and performance. Our work helped position him as a trusted expert and gave him the tools needed to grow his profile across the film industry and beyond.